Tuesday, May 22, 2012

HOW OFTEN DO YOU SCORE?

HOW OFTEN DO YOU SCORE?


Just when you thought all you needed to GET THAT JOB TODAY was a visionary marketing strategy, an outstanding sizzley resume and killer interview skills, here comes a new social media site that that is gaining credibility- and job seekers need to pay attention.

IT'S CALLED KLOUT

It gages how much sway we have in the on-line world. Who or how many are listening or being influenced by us.

It works on a series of algorithuims based on our engagement with linkedin, facebook, twitter and google+. But from what I am reading, mostly facebook and twitter

So who cares right?

WELL, HERE IS PERHAPS WHY YOU SHOULD CARE.

KLOUT SCORES MAY BE USED FOR HIRING

I heard just last week that some companies are using these scores to gage job seekers, as well as for employee reviews.

In an article written by Wired's Seth Stevenson he found a few folks who claim, pretty disturbingly, that they were turned down for jobs despite being very qualified because their Klout scores were too low, For reference, Justin Bieber, with 18 million Twitter followers, has a perfect Klout score of 100 and Ron Conway, venture capitalist and Silicon Valley angel investor, scores 48—a point higher than the Aflac duck.

According to Seth, he says “It seems shocking that any company would weigh job candidates using a metric that rates the social networking influence of a guy who actually helped get Facebook and Twitter off the ground as roughly equivalent to that of an insurance company's mascot”, but that's what veteran branding consultant Sam Fiorella told Stevenson had happened to him when he was up for an executive position at a "large marketing agency" in the spring of 2011.
Fiorella claimed his not-very-influential-at-all Klout score of 34 doomed his candidacy. And that's not just guesswork on his part—the agency's recruiter pulled up Fiorella's score in his presence and "cut the interview short pretty soon after that," he said. The job eventually went to a candidate with a Klout score of 67.

SCARY HUH?







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